3 Must-Haves for Online TV & Film Testing
3 Must-Haves for Online TV & Film Testing
For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods?
Spring is the season of decisions: Does this pilot fly? Casting changes needed? Which trailer is the winner? Online TV and film testing – with dial groups or focus groups- is just as effective as in-person. And can be a real time-saver as well. There are just a few ‘gotcha’ considerations that you need to keep in mind.
➡︎ Want a demo to see how it all works? Reach out.
1) SECURITY – This is a ‘get what you pay for’ situation. Do not skimp here.
- Free services can be lax on security.
- ‘Proprietary’ platforms are not the same as ‘secure’. And because of their “black box” nature, there is no way to validate.
- This is why we use the same conferencing platform as The Pentagon and the Department of Defense.
- Going to the next level, we are documented for FedRamp security and HIPAA compliance.
2) CONTENT PROTECTION – “How can we ensure that our content will remain secure?”
Related to the above security question- this is no place to skimp. It is imperative to keep your testing stimuli under wraps.
- We host media on a Tier-1 CDN (content delivery network) that meets all industry standard security protocols.
- Copy functionality and access to the source is disabled.
- Media is watermarked with an image, word or respondent’s IP information for complete traceability.
3) STAKEHOLDER ENGAGEMENT – ” We love the backroom experience,” is something we hear all the time.
We know this is an important part of the process. To replicate this experience, we use a virtual “backroom”. This way, the moderator and client can observe the group interactions and dial testing results together. We also make sure clients have an easy way to real-time chat with their moderator and each other. We can even do break out sessions so the moderator can dive deep with a particular subset.
➡︎Want a demo to see how it all works? Reach out.
MORE ON:
➡︎ Managing Online Focus Groups
