3 Must-Haves for Online TV & Film Testing For decades, in-person dial testing has been a media researcher’s mainstay for evaluating movies, trailers, television programming and on-air talent. But, with the recent pivot to online research, do researchers have to ditch their go-to methods? Spring is the season of decisions: […]
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Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
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