Researchers can’t afford to miss a moment of audience insight. In our mobile-first world, those moments often happen on smartphones. Whether you’re testing ads, speeches, messaging, or multimedia content, you can capture real-time Moment-to-Moment feedback from participants on any device, anywhere — smartphone, tablet, laptop, or desktop — with Perception Analyzer® Online (PA Online).

Why This Matters for Researchers, Strategists and Consultants

Mobile participation opens the door for market researchers, litigation consultants, academic researchers, political consultants, advertisers, and media researchers, to younger, more diverse, and often harder-to-reach audiences, including low-IR (incidence rate) groups, rural respondents, and international participants. This translates to:

• Broader participant reach across geographies and key demographics
• Higher participation and completion rates
• Faster survey fielding and turnaround
• Truly real-time feedback, captured on any preferred device

Participants don’t need to wait until they’re at a desktop. With PA Online, dial testing happens in real-world environments, wherever and whenever they engage with media whether on the couch, commuting, or at their desk.

Full Survey Power in Your Pocket

PA Online delivers its full research toolkit to mobile, making it the go-to solution for researchers, consultants, and content creators who need flexible, scalable data collection.

Features include:

• Moment-to-Moment dial testing in addition to typical survey elements
• Consistent data fidelity across all devices
• Seamless integration with your existing survey tools and platforms
• Real-time access to survey and dial test data
• Built-in tools to create banners, tables, and crosstabs for your segment analysis
• Export options to Excel, SPSS, and other analytics tools

All with zero app downloads or installation — just click, tap, and go.

What’s the PA Online Difference?

It’s not just mobile access. PA Online combines methodological consistency, tech flexibility, and white-glove service to deliver unmatched research precision. Whether using iOS, Android, Chrome, or Safari, participants get the same intuitive dial interface, and researchers get the same second-by-second data quality they’ve come to expect.

On the back end, researchers can:

• Access live data via a secure reporting portal
• View real-time overlay graphs
• Export raw dial testing and survey data to Excel, SPSS, or other analytics platforms
• Receive high-definition MP4 video overlays with dial results — ideal for clients and presentations

Key Benefits for Researchers and Participants

Use Cases: Mobile Dial Testing in Action

• Ad Testing: Gather Moment-to-Moment feedback on video ads from viewers watching on mobile — just like in real life.
• Campaign Messaging: Ideal for political research and corporate communications message testing across key demographics including underserved or mobile-only populations.
• Content Creators and Streamers: Evaluate entertainment or social content on the very devices your audiences use to consume it.

Trusted Technology Expands Your Access

Dialsmith’s Perception Analyzer has long been the trusted tool among market researchers, litigation consultants, communication strategists, academic researchers, political consultants, advertisers, and media researchers for delivering precise, second-by-second audience insights. With mobile fully integrated into PA Online, you get the same precision and reliability anywhere your audience goes.

Whether you’re a researcher, a strategist, consultant, or content creator, PA Online helps you go further, faster and never miss a moment of insight.

Want to expand your reach (without losing the trusted methodology)?

Let’s Talk → www.dialsmith/contact.