Politics & Race-Based Messaging

The intersection of race and politics affects everything from voter turnout to policy making. NYU media, culture and communications researcher, Dr. Charlton McIlwain, has sought to uncover how race-based messages play a role in shaping our views of a candidate by putting dials in the hand of prospective voters to rate political ads and let the results tell the story. His assessment? Implied racial messages aren’t fooling anyone.