ESPN releases results from 3D TV study

ESPN has released results from a study on consumer interest in, enjoyment of, and recall from 3D televison viewing. In conjunction with Dialsmith clients Duane Varan and Disney Research Lab in Austin, TX, various methodologies we used in this study, including the Perception Analyzer.

“The results from this comprehensive research project support what we have said time and time again – fans have a higher level of enjoyment when viewing 3D. Plus, for advertisers, this study provides good news on the level of fan engagement when viewing 3D ads,” said Artie Bulgrin, senior vice president of ESPN Research + Analytics. “This study will help us continue to develop ESPN 3D as an industry leader for event-based 3D viewing.”