Gaming Up
MediaPost’s Media Daily News reports on a Ziff Davis Media study that provides more data on the impact video game playing is having on television watching and other media consumption:
- 54.5 million U.S. households play console-based video games
- 52.3 million U.S. households play PC-based video games
- 26% of respondents said their TV viewing has decreased in the last year as a result of video game usage
- 20% of respondents expect their TV viewing to decrease in the next year as a result of video game usage
I previously addressed the impact gaming is having on television watching and there is more good info in the MediaPost article, as well as over at Adrants.
