I Want My TV

According to USA Today, a new study found that 80% of men 18-34 would give up their video game consoles before giving up their TV sets. Though this is contrary to a study earlier this year by a video game industry association that showed “about 52% of video and computer game players say they’re watching less TV and spending more time on games,” others believe it is more about media multitasking than choosing one medium over the other. According to the publisher of Maxim magazine (which co-sponsored the study), “25-year-old guys watch MTV, surf the Web, talk on their cell phones and instant-message their friends — all at the same time. These guys are black belts in media consumption.”

via Adrants