Mickey D’s & DVDs

Interesting test by McDonald’s to offer rentals of the top 30 DVDs (accounting for ~80% of DVD rentals) from kiosks at restaurant locations. The rental fee is $1 per day and the real beauty (in my opinion) is that a DVD may be returned to any location, not strictly the one from where it was rented. It will be interesting to watch this unfold and see what consumers think.

Thanks to Peter Davidson for the original post.