Moms Online

Another Ad:Tech session partial transcript by Heath at FC Now – this one about how moms use the Internet as told by Joanne Erickson, research director for Disney Online.

Key stats:

According to Nielsen, there are 31 million moms online. They’re 38, tend to be married, are very smart — college educated — and are working moms. Moms forever have been key decision makers. What’s interesting is how that translates to the Internet.”

Nine out of 10 new Internet moms agree that the Internet helps them simplify their lives. 68% visited sites for food and cooking. 61% visited sites for news information. And 56% visited sites for parenting and children’s education information. I’m online researching schools and interviewing teachers.”