Perception Analyzer results to air during CNN’s broadcast of the 2010 State of the Union

CNN will once again air real-time Perception Analyzer results during its live broadcast of President Obama's 2010 State of the Union speech on January 27, 2010.

Dr. Rita Kirk at Southern Methodist University is working with CNN to dial test the President's State of the Union message. Dr. Kirk also worked with CNN for its on-air Perception Analyzer test during the 2008 presidential debates. Some background on that can be found here, here and here.

Contact me with questions or to learn about how to incorporate the Perception Analyzer into your research or events.