Podcast: Great Takes from CRC Part 2, AARP Research Findings and Universal Brain Truths

It’s always great when we get the chance to talk with a researcher and client team who have done interesting work together. This is one of those times, thanks to Paul Bolls, director of media mind insights and neuromarketing research group at Texas Tech University, and Colette Thayer, senior consumer insights research advisor at AARP. In partnership with the Insights Association—from the floor of the Corporate Researchers Conference—Paul, Colette, and I discussed projects they’ve done together related to AARP publications and direct mail. Paul also takes us through what he calls the three universal brain truths that he’s uncovered during his years of research.

Thanks to our friends at the Insights Association for partnering with us on this episode. If you liked this one, I also recommend that you check out our first Corporate Research Conference (CRC) “Great Takes” episode where we reveal predictions for the future of market research.

If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.