DIAL LOG

Saw It On TV…Gotta’ Have It

NBC is reportedly going to begin selling products featured in product placements as well as star’s wardrobe and accessories featured in NBC Universal shows.  I also read the other day, though I can’t remember where, that companies featured in tasks on The Apprentice are paying up to $2 million to be part of the show and have some creative input into the tasks.

With the effectiveness of traditional 30-second ads being called into question more and more these days, it’s fascinating to see all these alternative forms of promotion take shape.

via [Agenda Inc.]