Tear-By-Hand…Mostly
3M™ makes a great product under the Scotch® brand called Tear-By-Hand Packing Tape. It’s packing tape that (just as the name suggests) doesn’t require the use of a cutting tool or serrated edge to cut – you just tear it by hand. This product has been around for a number of years and I think it’s brilliant. I use it all the time and just today had to buy a couple more rolls after using-up my stash during the holidays. However, when I got home and tried to open the packaging around the roll of tape I realized I couldn’t tear the packaging by hand – I needed scissors or a blade of some sort. I was, of course, stuck by the irony and wonder why they didn’t make the packaging Open-By-Hand? It’s probably because the packaging needs to stand-up to shipping, shelving and fondling, but this is 3M and their tag line is 3M Innovation. If that is indeed the reason, couldn’t they innovate tear-by-hand packaging that would survive the elements? I’m just saying…
