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In the meantime, we’ve handpicked a few resources we thought you’d find helpful:

moment to moment qualitative research playbook best practices

Essentials of Moment-to-Moment Research Playbook

This Playbook provides practical, field-tested advice, tips and insights from researchers who have been using the Moment-to-Moment methodology in their own consulting projects for years. Click to View


Dial testing in a focus group

Ten Ways Dial Testing Will Improve Your Research

Need a little help making the case for dial testing to your client or maybe you’re still on the fence yourself? Here’s a solid list of reasons why you can’t afford not to add dial testing to your research mix. Click to View 


recall and memory bias in market researchHow Flawed Recall & Memory Bias Pollute Market Research (and what can be done about it)

We took a deep dive into the issues and challenges surrounding flawed recall and memory bias in traditional market research guided by a distinguished panel of memory and market research experts. Click to Learn More