Perception Analyzer Online

The real-time, moment-to-moment data we get from Perception Analyzer Online gives us unique insights that allow for more focused and valuable discussions and analysis. Our clients love it.

Kathy Alexander
vice president of research and insights | Invoke


In response to the impact the COVID-19 crisis has had on the research industry’s ability to conduct in-person research, Dialsmith has dedicated additional resources to enhance and support our online tools and services. We now have increased capacity to handle the larger demand for online qualitative research. Please contact us if we can be of help.

Phone: +1 503.225.8418 | Quick-Response Form | Email

Building upon our expertise in the development of dial testing technologies for in-the-moment research, Dialsmith offers Perception Analyzer Online®, a state-of-the-art online dial testing solution for moment-to-moment evaluation of recorded media that can be paired with online quantitative and qualitative tools such as surveys, online focus groups and communities.

Reach Participants Where They Live and Consume Media

Perception Analyzer Online offers the ability to conduct testing on desktop and notebook computers as well as iPads and other tablets. Additionally, the flexibility of Perception Analyzer Online offers the option to interface with other research tools so you can seamlessly add the ability to dial test video/audio clips, or even longer-form media, to your own survey or other online research platform of choice.

Here’s How Perception Analyzer Online Works

Perception Analyzer Online is a fully hosted and managed service. We handle the programming, hosting and fielding so you can focus on your study and delivering the best results for your clients. For more details, see the PERCEPTION ANALYZER ONLINE FAQ or CONTACT US to schedule a demo.

Continuous Media Evaluation

Through the use of an intuitive on-screen slider embedded in the media player, respondents continuously make adjustments based on how they feel in the moment. An optional hot key button can also be used to register “tune out,” “buy,” or other action the participant would take during the evaluation. The result is a line graph, broken out by banner segment, and superimposed over the video.


Perception Analyzer Online’s Reporting Portal gives you real-time access to your survey and media rating data when and where you need it. Each respondent’s second-by-second data points are saved to the project’s data file, making it easy to access field and data reports, easily create banners, tables and crosstabs right in the portal, or export your data out to Excel, SPSS or most any analytic software tool.

For more details, see the PERCEPTION ANALYZER ONLINE FAQ

Full Service or A La Carte—We’ve Got You Covered

Whether you’re looking to just add Perception Analyzer Online’s dial testing capability to your existing online research tools or have the need for a full-service online survey research solution, Dialsmith can help. CONTACT US for a personalized demo or to discuss how we can help meet your research needs.

To support and complement Perception Analyzer Online, we offer a range of services to help you meet your research goals and requirements, including:

  • Survey programming and hosting
  • Project management (including support for integrating with other online services)
  • Management and hosting of online focus groups
  • Invitation emails and reminders
  • Sample procurement and quota management
  • Coding of verbatims
  • Localization and multi-language support

Here are a couple of useful resources for understanding more about online dial testing and/or sharing this information with colleagues:

An Overview of Online Research Options (PDF one pager)

Add Online Dial Testing to Your Virtual Focus Group (Demo)

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