Message Testing for Political Research

For more than 30 years, dial testing has played a critical role in political research both in the US and around the world. From presidential campaigns to congressional races to national, state and local policies and initiatives, campaigns and organizations have relied time and again on dial testing to understand which messages and narratives resonate and connect with voters.

Below, you’ll find a number of great resources on message testing for political research. If you have questions about how you can leverage message testing and/or dial testing to help you meet your research goals, don’t hesitate to contact us.