Request Report: Uncovering the DNA of an Effective Summer Movie Trailer

Online dial testing to uncover the DNA of an effective summer movie trailerWith technology provider Invoke Solutions, Dialsmith co-conducted and presented (what we think is) the first-ever, real-time online research study in front of a live audience at the Qual360 North America conference in Atlanta. The study used an innovative approach that meshes the qual of Invoke’s Large-Scale Focus Groups platform with the quant of Dialsmith’s Perception Analyzer Online dial testing to gather feedback and data from 102 participants.

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