Unlike most online ratings that ask viewers to give a single score after-the-fact, Slidermetrix allows us to collect viewer opinion continuously so we can uncover those specific moments that are making or breaking our content.



Slidermetrix is a do-it-yourself (DIY), Software as a Service (SaaS) application that gives researchers, advertisers, and content creators the ability to spin up quick-turn online dial testing surveys to collect second-by-second opinions and feedback on recorded media content–everything from :30 commercials to full television episodes, presentations, and infomercials.


Through the Slidermetrix application, a fully customizable slider is embedded in a video player directly below the video, allowing viewers to continuously rate as they watch. Similar to dial testing, viewers move the slider more to the left (typically a negative reaction) or more to the right (typically a positive reaction) to indicate the intensity of their opinion. Slidermetrix polls the slider position every second and charts the results as a continuous line to indicate the average mean score. Results are calculated and displayed in virtually real-time through the Slidermetrix reporting portal.

The next version of Slidermetrix is currently in beta. If you’d like more information or are interested in participating in testing, please contact us at hi@dialsmith.com.