Dial Testing on TV

cnn-and-fox-news-dial-testingFor years Dialsmith has played a role in helping CNN and Fox News deliver the most up-to-date and compelling coverage of political races, debates and speeches. Want more information about dial testing for political news coverage? Take a look through our CNN and Fox News dial testing resources below, or contact us for more information.

CNN and Fox News Dial Testing Resources

Webinar (On-Demand): Revelations in Moment-to-Moment Research


Seen on CNN, CNBC, Food Network as well as used behind the scenes by countless global research firms; used as standard practice for evaluating television programming and political messaging; relied upon to help elect every U.S. President since Ronald Reagan; critical in determining which ads air in the $4 million Super Bowl spots; a mainstay in helping lawyers prep for high-stakes court cases.

We’re talking about Moment-to-Moment research—the method of gathering and analyzing continuous audience feedback. This method is relied upon by researchers across a range of industries to understand how their audiences feel in-the-moment about what they’re seeing, hearing and experiencing.

We’ve gathered a trio of seasoned experts, all of whom have revealing stories to tell of their use of Moment-to-Moment and how it has impacted (and will impact) projects past, present and future. Join us as they share their insights, compare notes and respond to your questions about their experiences using this methodology.

Free eBook: Essentials of Moment-to-Moment Research Playbook


This Playbook provides practical, field-tested advice, tips and insights from researchers who have been using the Moment-to-Moment methodology in their own consulting projects for years. It’s written as a helpful and easily reference-able resource to help the research community get the most out of the methodology and to address some of the most common questions we hear from clients.


Articles on Dial Testing by CNN, FOX News, Food Network and More

New Tech, Same Methods for 2015 State of the Union


It’s always energizing to see our dials back in action during high stakes political events like on the broadcast coverage of last night’s State of the Union. And while some of the networks have traded their in-person dial groups for new second screen polling tools, the method employed to score and dissect the President’s address can be traced back to the use of our dials in CNN’s coverage of the 2008 Presidential debates. This is the same continuous, moment-to-moment method of gathering feedback that we, here at Dialsmith, have pioneered and facilitated through the development and support of our Perception Analyzer tools for more than 30 years.

The Lines Are At It Again: Dialsmith’s Perception Analyzer Featured in Reporting of President’s State of the Union


You may have noticed those friendly lines (courtesy of The Perception Analyzer) showing up all over the place again last night and this morning as news networks and research groups studied, analyzed and reported the President’s State of the Union address. Yes, the Perception Analyzer was at it again with focus groups in key swing states across the country dialing in registered voters’ reactions to what the President had to say. CNN’s Wolf Blitzer reported results from a dial group in Des Moines, Iowa run by Drs. Rita Kirk and Dan Schill who have used the Perception Analyzer with groups for CNN since 2008.

Behind CNN’s Colored Lines: Q&A with SMU Public Opinion Researcher Dan Schill


This past October, we published a blog post on the work that Rita Kirk, Ph.D. and Dan Schill, Ph.D. have done using our Perception Analyzer dials in their role as political research consultants for CNN. The two Southern Methodist University (SMU) researchers are the brains behind CNN’s focus groups of undecided voters whose real-time reactions to what the candidates said were front-and-center in CNN’s live coverage of the Presidential and Vice Presidential Debates. With the election now safely behind us, we were able to catch up with one of the SMU duo, Dan Schill, to reflect on his and Rita’s work with CNN and their experience with using the Perception Analyzer dials both in their CNN work and in additional research. Here are some highlights from our discussion.

“Dial of Doom” Adds Fireworks to Food Network Star


In this special July 4th episode of Food Network Star, the “infamous” Dial of Doom (aka Dialsmith’s Perception Analyzer) was called back into service for a third season in-a-row and there were definitely some fireworks once the Star finalists found out.

Perception Analyzer by Dialsmith featured on Fox News’ Hannity


Fox News’ Hannity program, in conjunction with Dr. Frank Luntz of Luntz Global, featured the Perception Analyzer® by Dialsmith during an in-studio focus group of likely voters watching a live Q&A session with members of Congress, the Senate, and top business leaders. As the Q&A was conducted, audience members turned their dials on a 100-point scale to indicate how the felt about what they were hearing. Data represented as a line graph was keyed at the bottom of the screen and broadcast on-air with the support of Dialsmith’s broadcast support team.