The advantages of conducting research online have been well documented: more cost-effective; faster turnaround; larger, more regionally diverse samples. Its limitations are well-known too. But new technologies continue to close the gap between the depth of qualitative results you can get online versus offline.
This Webinar delves into a new online research approach by Vision Critical and Dialsmith. Already in use by some Vision Critical clients, this approach combines Dialsmith’s Moment-to-Moment video rating element (offered through Perception Analyzer Online) with VC’s Viewer Insights Community. The result is a powerful platform that gives researchers the ability to conduct deeper, more meaningful analysis of online video while taking advantage of all the benefits of the Viewer Insights Community, including high-quality sample, powerful survey tools, and clear and simple analytics.
What you’ll learn:
- Understand how this combined VC/Dialsmith approach works and what it can deliver
- Hear about the results this approach is delivering for VC clients and how it’s helping them meet their objectives
- Get best practice advice and tips for optimizing the use of these technologies
- Ask questions of our experts that will help you formulate how your research can benefit from this approach
Aaron Paquette, Vision Critical’s Executive Vice President of Media & Entertainment and Aaron Korach, Dialsmith Manager of Online Products
Event Date: April 1, 2014 Length: 59:56
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