Amazon Prime

As a next step beyond it’s successful free ground shipping on orders of $25 or more, Amazon has launched a new initiative called Amazon Prime™, allowing customers to pay $79 a year for “All You Can Eat” express (two-day) shipping with overnight shipping costing just $3.99 more per order.  And, it can be shared with up to four people within the same household.

I rarely (if ever) take advantage of the free shipping offer because the delivery times are so long. In these days of instant gratification, normal ground shipping would be bad enough, but for the free shipping offer they use some kind of “slow boat” method that takes forever. I’d have to think about what I normally spend on shipping to determine if this new promotion is worthwhile, but at least it got me thinking (and writing) about it. Will be interesting to see how this is received.