DVR’s Anticipated Advertising Impact

The Advertising Research Foundation surveyed leading advertising professionals regarding what effect they feel DVRs will have on 30-second TV spots. Fifty-five percent expect “significant growth of non-traditional ad formats, but 30-second spot will remain cornerstone of TV advertising.”  Twenty-one percent predict the “death of the 30-second spot and dramatic transformation of TV advertising paradigm.”  Read on for more stats…

via [eMarketer]