TV Show Spin-off Hits Mobile Phones

Vodafone has licensed the rights to the television series 24 for the purpose of distributing a spin-off to be watched only on mobile phones consisting of 24, one-minute “mobisodes” (yes, that’s really what they’re calling them – a worse name has perhaps never been created).

My question is, with a one-minute mobisode (I really had to force that out) being 1/44th the length of a normal episode, does that mean we can soon expect to see mini .68-second commercials running throughout?  They could be called “mommercials.”