Honda Tries to Hook Kids

As a means of marketing its new family vehicle, the FR-V, Honda has created a marketing brochure for kids that is available alongside regular brochures in UK dealerships. The piece, catering on reverse sides to 4-7 year-olds and 8-10 year-olds, includes games, puzzles and interesting facts about the vehicle (like how long one takes to build, how many pats go into it, etc.).  The idea is to keep kids occupied (and well informed) while parents are taking a test drive.  Hmmm…

via [Agenda Inc.]