In reading the July/August 2004 issue of Men’s Health magazine (page 74) this weekend, I came across a brief interview with Jim Koch, founder of Boston Beer Company and its famous Samuel Adams beer. The topic of the interview was business risk-taking and one of Mr. Koch’s six tips was to “remember what’s real.” He said:

A company doesn’t exist. A corporation is a legal fiction that lawyers have created. What does exist is a collection of great beers (most of us would substitute ‘products and services’) and a group of people who come together for a part of their lives – people who have common goals and objectives. The company can never be better than the people.”

I’ve had this quote in my head all weekend and I wonder how it will make me look differently at my team and workplace when I return tomorrow from the long holiday weekend.