Mobile TV

According to Engadget, CNET has reported that Texas Instruments says 70% of cellphones will have digital TV tuners by 2007. Should this prophecy come to pass, what might this hold for the advertising industry? Will we see specially designed commercials optimized for television viewing via mobile devices? I think the answers is undoubtedly, YES!

Considering all the ad-zapping associated with DVR viewing of television, advertising via mobile device could be the next frontier.