Online Shopping Stats

Not only do women control or influence 80% of all purchases, they also account for 52% of online buyers according to a study by Forrester Research. Other interesting stats from a recent Promo magazine article:

  • Teen girls spend 22% more time online than boys
  • Online retailers convert only 3.2% of browsers into buyers
  • Girls account for 53% of “teen influencers” (the 17% of teens who average eight hours per week online)

via MarketingVOX