Perception Analyzer® featured in new Showtime Original Picture

The new Showtime Original Picture, “Spinning Boris,” is based on the true story of three American political consultants hired to manage Russian President Boris Yeltsin’s 1996 re-election campaign. Approximately halfway through the movie, there is a focus group scene where the Perception Analyzer is mentioned by name and used to recreate an actual dial test that was performed during the campaign.

During production of the movie, Perception Analyzer technologies, services and custom graphics were provided by MSInteractive staff who were on location during the filming of the scene.