Poll shows advertisers wary of TV buying season

According to this new poll by the Association of National Advertisers, 58% of advertisers are dissatisfied with the spring “upfront” buying season for television spots and 40% plan to move part of their ad budget to other media outlets. Primary reasons cited for the dissatisfaction are the network’s practice of making frequent, often short notice changes to programming and the proliferation of DVR/PVR’s.