Dialsmith

It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do we hope to get out of it?

To answer these questions and get the scoop on what you can expect from the podcast, we went right to David himself to ask him what the heck he was thinking. Here’s what he had to say…

Okay, gotta start by asking… Why a podcast?
David: There seems to be room in the messaging/content/market research space for this kind of content. There is no shortage of great blogs and publications to read, but few podcasts and video-based offerings. Rich media (audio, video) is a great way to gain attention and engage with an audience. So, by delivering value in the form of podcast interviews and discussions with really smart and interesting people, we hope our audience will reward us with their attention.

Where did the idea come from to focus on the themes of storytelling, content creation, branding and market research?
David: Effective content—be it messaging, advertising, corporate communications, etc.—needs to be on-brand, compelling, and delivered in a way that will connect with an audience. It’s important to take a 360-degree view when crafting, testing, and refining content. And with regard to market research, there’s a growing need for understanding how to use storytelling techniques to make deliverables and recommendations digestible and actionable. We’re hoping this podcast series will help in all of those areas.

You’re now a handful of podcast into this… So, what have you learned so far about hosting a podcast?
David: Background research is critical. For the first few episodes, I crafted some initial questions and went where the conversation took us. But, I felt it lacked opportunities to reveal deeper and more unexpected learnings. So, I started really digging into everything I could find about my guests’ background and experiences. Crafting some questions around those has led to some really natural exchanges that reveal far more than pre-defined questions alone ever could.

What moment or response stands out from the interviews so far?
David: In my podcast with Harris III, he did a great job of articulating the importance of, “WOW vs HOW.” When you keep your mind open to possibilities, and don’t immediately move to how something will or won’t be able to get done, you leave room for inspiration and innovation. He explains it far better than I can, so just go listen!

Where do you see this podcast heading?
David: We’d like to be more opportunistic and be able to record episodes from the road as we meet interesting people. We’re also interested in experimenting with video podcasts to see if adding the video element adds more value to our audience.

Okay, there you have it. Ready to give a listen? The Engagious Podcast is available now. You can find it on iTunes, Google Play, Stitcher, YouTube or on the Engagious website. Check it out and if you like what you hear, please subscribe and rate us.