Want Do Customers Want and Why? Just Ask.

This post over at the Good Experience Blog, about the simplistic customer research methods of Hallmark founder Joyce C. Hall back in 1915, makes a good point about how sometimes more simple and direct methods can yield the most valuable and compelling results. He simply observed people doing their thing and asked them why they did what they did. Do our advanced research methodologies of today sometimes take away from the simple beauty of, and clean results derived from, just asking people what they want and why they do what they do? Granted, it may not be the most efficient or cost effective method, but it sure seems as if it may be one of the more accurate. How much more pure can you get?

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