Rarely am I impressed enough by a product or service these days to endorse it, but I love WOOT! WOOT is a four-page web site that sells one product per day, from midnight to midnight or until it sells out, whichever comes first. They are usually technology products of some sort, but not always, and are always heavily discounted. Often, the product has sold out overnight, before I see what they are offering when I log-on in the morning. The web site describes woot.com as “an online store and community run by the employees of a 10 year old consumer electronics distributor that focuses on close-outs and generally buying stuff cheap.”

I have ordered twice from WOOT. Once was just for fun – a WOOT T-shirt that would have come with a “bag-o-crap” had the last digit of my order number matched the last digit of the Dow Jones closing number of that day (it did not). The other time was a 17″ flat panel LCD computer monitor. The price was $279 for a comparable monitor to what I saw elsewhere for $379+. I received the monitor in about a week and it works great.

Mostly, I just love the concept of a four-page, no frills web site that sells one product a day and that’s it. You’ve probably already heard of WOOT as it is generating quite a cult following, but if not, check it out, have fun and figure out how to make an extreme and simple concept like this work for your business.