DIAL LOG

Boomer women have the money and power

While most of us already know this, an article by Fast Company offers some interesting statistics – two that caught my eye:

  • By 2010, spending by people 40 and older will be a trillion dollars greater than spending by people between the ages of 18 and 34 — $2.6 trillion versus $1.6 trillion
  • Women control or influence 80% of all purchases of both consumer and business goods and services

 

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