New London-Based Focus Group Facility Features Perception Analyzer

Photos courtesy of i-view London.

We wanted to share some exciting news as our partner Premier Viewing Facilities Europe officially opened the doors of its newest focus group facility,
i-view London, this week. Located in the heart of London, the state-of-the-art, five-studio facility offers Perception Analyzer® dial testing by Dialsmith, a dedicated media lab, eye tracking, and Neuromarketing.

Bob Qureshi, Partner with i-view London, believes the facility’s best-in-class features and technology will make it the UK’s go-to venue for focus groups, extended creative groups, workshops, and in-depth interviews across several business disciplines, and integrating Perception Analyzer is a key to differentiating their service offerings. “i-view is the most technologically advanced viewing facility in London and Dialsmith’s Perception Analyzer dial testing technology is the perfect fit for the breadth of services we want to offer our clients. We sought out the state-of-the-art for media research and everyone knows the Perception Analyzer dials are what’s used for local and global tests. We’re thrilled to partner with Dialsmith to bring their technology exclusively to i-view in London and to our partner studios in Germany and Spain as part of Premiere Viewing Facilities Europe.”

For focus groups, or any kind of small to mid-sized group meeting in London, you can’t beat i-view. Give them a call and tell them Dialsmith sent you!


  1. Power of Perceptions December 4, 2012 at 9:31 am #

    The roles of perceptions in our life are not only scientific but also spiritual. On one level, as I speak in my workshops, perceptions are like our inner lenses and what we see outside is a reflection of what is inside.

  2. Yrjö Toskala December 20, 2012 at 12:46 am #

    No doubt this is really very useful.In Finland country now a days many of business really need some inspiration and motivation.In part of Helsinki there are many of business use to do market research which sometimes one of their advantage in some business however this one might be very a good idea and thanks for this.

  3. Focus Groups January 16, 2013 at 2:27 pm #

    We’ve been thinking of doing some focus groups for our experiments. What would you suggest? What’s the best way to do it?

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