Dialsmith has been helping a variety of media creators and producers test their content for over three decades. Our products and solutions provide moment-to-moment feedback that reveals critical insights for editing of TV pilots, movie trailers, commercials, radio spots and more. Want more information about how to test your media before it hits the market? Take a look through our media research resources below, or contact us for more information.
Media Research Products and Solutions
Dial testing gives you access to real-time data that tells you what your audience is thinking and feeling in-the-moment. Tapping into these experiences as they happen uncovers critical “moments of truth” that drive deeper, more focused qualitative discussions and impactful results. Dialsmith provides best-in-industry dial testing solutions to researchers across various industries: media and entertainment, marketing and advertising, political and public policy, litigation, CPG and more.
Dialsmith develops, sells and supports the best-in-industry dial testing solutions for in-person (focus groups and live events) and online research (surveys, focus groups and communities). We also provide a full range of consulting services for both in-person and online dial testing focus groups.
Media Research Resources
This eBook provides practical, field-tested advice, tips and insights from researchers who have been using the Moment-to-Moment methodology in their own consulting projects for years. It’s written as a helpful and easily reference-able resource to help the research community get the most out of the methodology and to address some of the most common questions we hear from clients.
With technology provider Invoke Solutions, Dialsmith co-conducted and presented (what we think is) the first-ever, real-time online research study in front of a live audience at the Qual360 North America conference in Atlanta. The study used an innovative approach that meshes the qual of Invoke’s Large-Scale Focus Groups platform with the quant of Dialsmith’s Perception Analyzer Online dial testing to gather feedback and data from 102 participants.
Rankings of the 2015 Super Bowl advertisements based off of second-by-second online dial ratings. Ratings and data were collected by Dialsmith using Slidermetrix and in partnership with the online video industry news and commentary site VideoInk.
While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump into the results, we use Slidermetrix to measure “gut reaction” to these ads. Using Slidermetrix, we ask viewers to watch and continuously rate the ads on a scale from 0 (Hate It!) to 100 (Love It!) using an on-screen slider. We collect data on the slider position every second as the viewer watches, which allows us to report on how they are reacting in-the-moment to what they are experiencing.
The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form. It’s an exciting yet nerve wracking time of the year for media executives and researchers because we know all too well that TV pilots only have two options–one, to swim, or two, to sink. That’s a lot riding on a small sample group of viewers sitting in a room with dials in their hands. But what if the networks market tested their TV pilots publicly online instead of in private viewing rooms?
DIAL.LOG Blog: Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more
If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s safe to say that Aaron has made his mark on the industry. At Dialsmith, we’ve been fortunate to recently collaborate with Aaron and Vision Critical (VC) on several online research projects where we’ve integrated our online dial testing (powered by Perception Analyzer Online) with VC’s Viewer Insights Community. On the heels of this round of collaborative projects, Aaron was kind enough to spend a few minutes to chat with us and cover some topics of interest to Dialsmith clients.