Ad Research Panel Analyzes Super Bowl Ads

Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The panel was put on by Research Business DAILY Report (RBDR) and hosted by RBDR Publisher Bob Lederer. You can watch both segments below.