Night of the Media Heavyweights

MSInteractive’s Perception Analyzer® system will be used for interactive audience participation at Dynamic Logic’s CrossMedia Forum 2004 – Night of the Media Heavyweights. This New York event on October 4, brings together media executives from cable, radio, outdoor, direct marketing, magazines, television, newspapers and Internet to discuss the value of their medium in front of advertisers and media buyers.

MSInteractive will use the Perception Analyzer to ask questions of the audience and gauge the audience’s level of agreement with the opinions of the panel members. The discussion moderator will then use the real-time data to dig deeper into why audience and panel members feel the way they do.

Sponsors of the event, in addition to MSInteractive, are ADWEEK, DOWJONES Integrated Solutions, ESPN.com, MEDIAWEEK. More information on this year’s event can be found here and a wrap-up of last year’s event can be found here.

I’ll be running the Perception Analyzer system at the event and if anyone reading this plans to be there, please stop by and say hello.