Perception Analyzer by Dialsmith featured on
The Colbert Report

Colbert ReportLast time it was The Daily Show With Jon Stewart and now The Colbert Report takes its turn. Stephen Colbert enlisted the help of Frank Luntz to use the Perception Analyzer by Dialsmith to focus group test video clips in hopes of refining an important message.

As Mr. Colbert watched intently, respondents turned their dials and explained how they felt about the notion that “Corporations are People.”Colbert Report

Mr. Colbert promises that over the coming weeks we’ll see how things come together. Can’t wait!

Watch the episode online. Segment starts at 3:21 and the focus groups are featured at 9:10 and 14:18.