Research Business Daily Report Podcast Features Discussion of Flawed Recall & Memory Bias in Market Research

Memory bias and flawed recall
Dialsmith Founder & CEO David Paull and Head of Customer Insights Analytics at Nest, Elizabeth Merrick, joined Research Business DAILY Report’s Bob Lederer to discuss the impact of flawed recall and memory bias on market research for the RBDR Podcast. You can view the podcast below. You can track all the news, updates and find links to resources in regards to examining How Flawed Recall & Memory Bias Pollute Market Research and What Can Be Done About It by visiting our program web page or join the discussion on Twitter at #ExposingRecallMRx.