The Color of Branding

Good article at MarketingProfs about the use of color in branding. An interesting example they cite is UPS using the color brown, one of the least used colors in marketing (blue is the most used, but the way). It turns out, “brown represents steadfastness, simplicity, friendliness and dependability—perfect for a logistics company.” Good info as well about the connotations of other colors and the double effect of using a color in a company name like jetBlue or Red Envelope.