Word of the Day: Advergaming

Interesting article at ClickZ about the growth of ads and product placements in video games. The article starts with quite a punch – pointing out that the new video game, “Halo 2,” had first day sales of $125 million compared to opening weekend receipts of movies “Shrek 2” ($108 million), “Harry Potter and the Prisoner of Azkaban” ($93 million), “Spider-Man 2” ($88 million), “The Passion of the Christ” ($83 million) and “The Incredibles” ($70 million).

For advertisers, video games offer the right demographics and, by the numbers above, certainly the right number of eyeballs.  More here, here, here and here.

via [Adverblog]