I’ve had the pleasure of getting to know Brian Kurtz, a long-time friend and colleague of my business partner Rich Thau, through his Titans Mastermind events. Always dedicated to bringing amazing value to his audience, I knew Brian would do the same for listeners of this podcast and he did not disappoint!
Brian has been a serial direct marketer for over 35 years and never met a medium he didn’t like. And, while he’s had much success, he also admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids “seemed like a good idea at the time…!”
Through sharing his successes and challenges, here are some things you’ll learn from this conversation with Brian:
@ 9:00 – What did Brian learn about engaging audiences from growing a media company from $4M to $160M?
@ 19:30 – How to retain customers and ensure you are creating lifetime value
@ 31:30 – Key takeaways, based on decades of experience, on creating contagious and engaging content
@ 36:10 – Lessons on how to create messages, content, and products that stand out from the crowd
If you liked this episode, I also recommend that you check out my conversation with Jamie Mustard where we discuss how to use singular big ideas to make messages, brands, and products stand out.
Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious.