Steady Rise of Online Video Ads
This article by eMarketer highlights stats by Jupiter Research that predict online video ad spending will jump from $77 million in 2003 to $657 million in 2009. Online video ads first caught my attention back in May of this year, at which time I wrote this.
With DVR’s (like TiVo) making television commercials easier to skip, people’s attention split through media multitasking and broadband penetration leading to less time spent watching TV, it’s no surprise that advertisers are taking their messages where the eyeballs are – online.
