Dialsmith provides dial testing products and services to help jury and litigation consultants find deeper, in-the-moment insights from mock juries. Want more information about how to use dial testing to measure message effectiveness? Take a look through our litigation research and mock juries resources below, or contact us for more information.
Products and Services for Litigation Research and Mock Juries
Dial Testing Services
Dial testing gives you access to real-time data that tells you what your audience is thinking and feeling in-the-moment. Tapping into these experiences as they happen uncovers critical “moments of truth” that drive deeper, more focused qualitative discussions and impactful results. Dialsmith provides best-in-industry dial testing services to researchers across various industries: media and entertainment, marketing and advertising, political and public policy, litigation, CPG and more.
Dial Testing Products
Dialsmith develops, sells and supports the best-in-industry dial testing solutions for in-person (focus groups and live events) and online research (surveys, focus groups and communities). We also provide a full range of consulting services for both in-person and online dial testing focus groups.
Resources for Litigation Research and Mock Juries
Webinar (On-Demand): Re-Thinking the Focus Group
Moment-to-Moment research—the method of gathering and analyzing continuous audience feedback—is relied upon by researchers across a range of industries to understand how their audiences feel in-the-moment about what they’re seeing, hearing and experiencing.
We’ve gathered a trio of seasoned experts who have revealing stories to tell regarding their use of Moment-to-Moment and how it has impacted (and will impact) projects past, present and future. Join us as they share their insights, compare notes and respond to your questions about their experiences using this methodology.
Free eBook: Essentials of Moment-to-Moment Research Playbook
This Playbook provides practical, field-tested advice, tips and insights from researchers who have been using the Moment-to-Moment methodology in their own consulting projects for years. It’s written as a helpful and easily reference-able resource to help the research community get the most out of the methodology and to address some of the most common questions we hear from clients.
Special Series: How Dial Testing Can Mitigate Flawed Recall & Memory Bias
A full series on the perils and pitfalls of flawed recall and memory bias for market research and other types of research and what we can do to mitigate its impact.
Word Games: Putting a Method Behind the Words You Choose
In our line of work, we’re constantly reminded that words have a profound impact on how we form our opinions and preferences. That’s a topic discussed in detail in an article by Mike Seccombe of “PowerHouse.” Seccombe cites numerous examples of how “linguistic sleights of hand” are important tactics in England’s political power struggle. Per Seccombe, “One political person’s ‘refugee’ is another’s ‘asylum seeker,’ is another’s ‘illegal,’ is another’s ‘boat person’ or ‘queue jumper.’” Whether its politics or policy, litigation, sales or marketing, putting a method behind the words you choose to use can make the difference between winning and losing.
DIAL.LOG Blog: Expert Jury Consultant “Handpicks” Dialsmith for Dial Testing Mock Juries
Here’s our next installment of, “Perception Analyzer Around the World,” the series where we highlight innovative use cases of our Perception Analyzer dials. This time, we follow the dials into the field of litigation consulting. With 32 years of experience supporting civil and criminal litigation, Dr. Laurie Kuslansky is a highly regarded jury consultant and key partner to litigation teams of many Fortune 500 companies. A key part of her methodology, Perception Analyzer dials allow Laurie to gather instantaneous, discreet feedback from mock jurors.