Chrysler 300 = Shizzle

While I’m sure it’s a great car, Snoop Dogg’s interest in the Chrysler 300 surely played no small part in creating the buzz that helped propel the car to Motor Trend magazine’s 2005 Car of the Year.  While that is quite an accomplishment, what I find most fascinating is how this plot line got both Dieter Zetsche (Chrysler’s president and CEO) and subsequently Reuters to use the word “shizzle.”  I would kill for that sound bite.

via [adfreak]