Online BOOMers

Results from a new survey by the Pew Internet and American Life Project conclude that boomers (ages 38-56) are nearly as likely to use the Internet (68%) than those 18-37 (78%) with older Americans at 34%. The key here, as pointed out by Forrester Research analyst Jed Kolko, is that as boomers become seniors, more and more seniors will be online. For our purposes, that will making researching seniors via the Internet much more feasible.