Perception Analyzer featured on Good Morning America

Good Morning America did a feature on Frank Luntz’s use of the Perception Analyzer throughout the election cycle. Specifically highlighted was how moment-to-moment feedback from speeches and debates can be used to find key messaging and talking points that either resonate with voters or turn them off.

As much as I greatly appreciate the exposure, I find I’m turning into Mr. Whipple from those Charmin commercials when I constantly say, “Please don’t call them squiggles.”