TV Advertising Drives Real-time Web Traffic

The New York Times has published website traffic data for companies that advertised during the Super Bowl as compared to their average of the four previous Sundays.  I am unable to capture the link to the pop-up screen that displays the graph on NYT.com, so here is a copy of the graph.


(click to enlarge)

Very interesting.  I’d be curious to see how this compares to other television advertising, like a new primetime ad buy, for instance.