Media Multitasking (III)
Whether consuming multiple forms of media at the same time or just trying to consume all types of media faster, the way people interact with media is changing fast. This article at seattlepi.com sums it up very well. As I’ve previously addressed here and here, marketers and advertisers need to keep-up and find new ways of getting their messages through.
As an aside, I love the way a well written piece can make you feel the emotion and pace the author is trying to convey. I actually found myself speed reading this article without even thinking about it. Fun read.
