Perception Analyzer Featured in Webcast of Oregon Republican Governor’s Debate on KGW / NBC

The Perception Analyzer, developed by Dialsmith, was featured in the KGW's webcast of the Republican Governor's debate in Portland, Oregon. Focus group respondents, using Perception Analyzer dials, gave continuous, real-time feedback to what they were seeing and hearing and the resulting line graph was presented on KGW.com along with the video of the debate.

Dialsmith's Perception Analyzer technology is the same as what is used by CNN, MSNBC, and ATV in Austria. Dialsmith offers research and broadcast services to political and television clients around the U.S. and worldwide.